Placester, a Boston-based provider of real estate marketing software, announced on Friday that it has raised a $50 million Series D round led by existing investor New Enterprise Associates, bringing total funding to $100 million.
The company's new funding round comes as it has seen more than 300 percent year-over-year revenue growth for the last three years, Placester said in its announcement. The company's software provides real estate professionals with a number of services, including website creation, lead management, email marketing and analytics.
"Across industries, leading brands realize that the screen is the most consistent touchpoint for connecting with consumers," Matt Barba, co-founder and CEO, Placester, said in a statement. "As a result, successful digital marketing has evolved from a patchwork of tools and tactics into a unified operating system reaching far beyond the walls of the marketing department."
