Docent Health announced it's closed $15 million in Series A funding from investors Bessemer Venture Partners, New Enterprise Associates and Maverick Ventures, all of whom also participated in the startup's $2.1m seed round in January. The company, whose platform and services enable health care providers to keep patients engaged in their care on a more personalized level, plans to use the funding to refine their product, continue to grow their team and up their marketing and sales efforts.
Overall,the health care space is shifting gears. According to Docent Health, the sector is becoming more focused on consumers and more competitive, creating a growing need for patient retention.
Changes in the health care industry have triggered a fierce battle.
“Health systems often do an amazing job of providing data-driven clinical care, but they don’t take the same systematic approach when it comes to the human experience of healthcare,” Paul Roscoe, CEO at Docent Health, said in a statement. “Changes in the health care industry have triggered a fierce battle for the hearts and minds of healthcare customers. Health systems are quickly realizing that if they want to succeed in this era of consumerism, they need to learn from other consumer-centric industries, and get much more sophisticated about making customers feel known, heard and valued. This is the pivotal change happening in healthcare right now, and Docent Health is at its epicenter.”
Looking ahead, Docent Health hopes to further develop its platform and increase its support team with these recent investments, so health care organizations can have the tools to analyze and cater to their patients' needs throughout the course of their care.
“The consumer experience in healthcare remains a top issue for health system leaders today, and Docent’s early traction suggests that the company is providing the most comprehensive solution on the market,” Stephen Kraus, partner at Bessemer, shared in a release.
