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New Money: Startup With Ex-Siri Scientist Raises $12.3M, Crowdly Nearly Completes $1.2M Round


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From Peach Underneath''s website.

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Semantic Machines (Newton)

  • Amount: $12.3 million, according to a Form D filing
  • Investors: The Form D filing lists 11 investors. Scott Friend of Bain Capital Ventures and Larry Bohn of General Catalyst Partners are listed as directors on the filing.
  • Details: According to its website, "Semantic Machines is developing the fundamental AI technology needed to make conversational computing a reality." VentureBeat noted that Semantic "is looking to go further than Siri and other personal digital assistants currently on the market," and that Larry Gillick, former chief speech scientist for Apple's Siri, is now Semantic's chief technology office. The startup was founded last year, and its co-founder and President Dan Roth had sold an earlier startup, Voice Signal Technologies, for nearly $300 million to Nuance Communications in 2007.
  • Source: Form D

Crowdly (Boston)

  • Amount: $835,532, according to a Form D filing
  • Investors: The Form D filing lists 29 undisclosed investors. Aside from from Crowdly CEO Dan Sullivan, William Sullivan and Marcia Hopper are listed as directors on the Form D. Hopper is an attorney who has invested in Crowdly, Nanigans and six other startups, according to her AngelList profile.
  • Details: Formerly known as Appswell, Crowdly is a Seaport-based advocate marketing platform startup that helps brands reach their top advocates on social media. The startup is a Techstars Boston 2010 alum, and some of its investors include Home Run Ventures, CoachUp co-founder Arian Radmand and Launchpad Venture Group. The $825,532 is part of a $1.2 million fundraise that was originally disclosed back in June, when the startup said it had raised $357,733.
  • Source: Form D

Peach Underneath (Waltham)

  • Amount: $5 million
  • Investors: Accomplice is among the investors in this round, according to Boston Business Journal. NextView Ventures and angel investor Jean Hammond confirmed with BostInno that they also invested in this round.
  • Details: Peach Underneath is a lingerie and apparel startup that was co-founded by Janet Kraus, a former senior lecturer at Harvard Business School, and Derek Ohly, who previously co-founded and led Zyrra. Peach is looking to raise a total of $8.4 million for the round, according to its Form D filing for the fundraise.
  • Source: Form D

Editor's note: The article has been updated to reflect that Crowdly's latest round is part of a $1.2 million fundraise that was first disclosed in June. The startup most recently raised $835,532.


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