Pavlok, a Boston startup with a wearable device that literally shocks you into behaving better, has raised funding from Michigan venture capital firm IncWell, the company disclosed.
The amount of the funding round wasn’t disclosed (though a news release said the check is for the “maximum investment amount their fund allows.”)
IncWell is a seed-stage venture firm founded in 2013 by Tom LaSorda, the former CEO of Chrysler Corp. In the release, the firm described Pavlok as "a disruptive technology with the capability for significant, positive impact to society and a market without bounds."
A graduate of the Bolt hardware startup program in Boston, Pavlok took to Indiegogo last November and raised about $274,000 from 1,600 backers.
Pavlok’s wristband sets off a mild electrical shock when you don't accomplish the healthy goals you've set for yourself, as a way to help you break bad habits.
Along with Bolt, other investors in Pavlok have included Dave Asprey, J.J. Virgin, John Romaniello, Ramit Sethi, Michael Fishman and Steve Kamb, according to the news release.
