FamilyID, a self-service online registration and payment platform for small organizations, has raised $850,000 in its first round of institutional funding, bringing its total capital raised to $1 million. The round was led by Boston Seed Capital, with CommonAngels Ventures also participating. Peter Blacklow, a senior partner at Boston Seed Capital, will be joining the FamilyID board.
In January, FamilyID was one of five companies chosen for the Contact Contact SMBInno Loft startup accelerator program in Waltham, as part of the second class for Constant Contact's (CTCT) accelerator.
The company's service has so far focused on schools, camps, athletic departments and clubs.
In a news release, Blacklow said FamilyID has achieved impressive client retention rates while bootstrapping and relying on a small friends-and-family round of funding. Maia Heymann of CommonAngels Ventures added that the company has shown a unique approach to simplifying the registration process for both programs and families, which is “both practical and scalable.”
This new funding will help enable the startup to expand to new segments of the market, while also growing its team and building out sales and marketing programs.
“We’re very pleased with our investors,” said founder and CEO Rochelle Nemrow in a press release. “In addition to capital, they provide access to seasoned entrepreneurs with the specific experience, skills and expertise to help us accelerate the growth of our business.”
The startup recently released an updated version of its cloud-based platform to further ease program registration management.
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