Two prominent members of the Boston marketing-tech scene have signed on as investors into one of the up-and-comers in the space, ThriveHive.
I'm told the Cambridge startup has gotten HubSpot CMO Mike Volpe and WordStream founder/CTO Larry Kim as investors— suggesting that ThriveHive's move to become a HubSpot for very small businesses is paying off.
Both are considered thought leaders in next-gen marketing approaches inside and outside Boston—Volpe as the longtime marketing head for inbound marketing pioneer HubSpot (now a billion-dollar public company) and Kim as the founder of fast-growing search marketing firm WordStream and a widely read blogger. ThriveHive has raised $3.75 million since its founding in 2011.
The startup offers marketing software for businesses with 10 or fewer employees. The product aims to guide business owners through which online marketing actions they should take each day. It can also help small business owners—many of which don’t have a website—to easily set up one up that will work with ThriveHive’s guided marketing technology.
Ultimately, ThriveHive aims to provide all of the marketing tools a small business will need in one place—similar to HubSpot’s approach for somewhat larger businesses. While HubSpot is geared toward companies that have at least one marketer on staff, ThriveHive is ideal for businesses in which the owner is the person handling any marketing efforts.
Previous investors in ThriveHive have included Founder Collective, Jean Hammond and MIT Prof. Ed Roberts.
