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Ex-HubSpot Execs Raise $15M for Startup Driftt


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David Cancel is the co-founder of Driftt. (Courtesy photo.)

Driftt, a Cambridge startup launched by HubSpot/Performable veterans David Cancel and Elias Torres, has raised $15 million in funding. The news was first reported by Scott Kirsner for BetaBoston.

Investors include  CRV, General Catalyst Partners, NextView Ventures, Founder Collective and HubSpot founders Brian Halligan and Dharmesh Shah.

See my follow-up: 7 HubSpot Execs Have Invested in Driftt

I recently included Driftt among the up-and-coming local startups that launched in 2014. The startup has offered few specifics about its product plans, other than that it aims to help teams to work better together on documents across different devices. In an email, Lee Hower at NextView described the theme at Driftt as "new approaches to team collaboration."

Cancel and Torres were key to building up HubSpot's engineering team and improving its inbound marketing software, following HubSpot's acquisition of their personalization technology startup, Performable, in 2011 for $20 million. They departed HubSpot last July to work on Driftt, a few months prior to HubSpot's IPO.


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