Tampa-based Satisfi Labs, a provider of conversational artificial intelligence services, has acquired Factoreal, a marketing automation platform focused on simplifying the marketing technology experience across sports and entertainment.
The acquisition aids Satisfi Labs' vision of building a comprehensive platform that integrates inbound and outbound messaging capabilities. The deal came about through a series of random emails. No financial details were disclosed.
"Florida funders led our Series A, and Factoreal went to them for investment. One of the team members sent me an email telling me that we should acquire this company, and after a few meetings, the rest clicked into place," Donny White, co-founder and CEO of Satisfi Labs, told Tampa Bay Inno.
Over the next year, Bangalore-based Factoreal will be integrated into the Satisfi Labs platform. Factoreal works with brands like the United Soccer League, Gwinnett Stripers, Chattanooga FC, Las Vegas Aviators, Mumbai City FC, Fanxp, Warrington Wolves and more.
Last year, Satisfi Labs launched its Context Large Language Model Response System. The new system combines its contextual response system with language model capabilities to enhance its search engine system, which focuses on answering user questions by analyzing content on multiple websites.
The unifying of the platforms introduces a new way of managing customer-to-brand engagement through chat experiences, which Satisfi Labs calls "conversational journey management."
"Combining with Factoreal will make our AI interesting because it will be an inbound and outbound system, meaning it will alert people about the lowest ticket prices but also customize the user experience so that they can track team events," said White.
According to White, the system will take into account a user's experience. If the AI notices that a user likes a specific team, like the Tampa Bay Lightning, or a particular animal at the zoo, it'll send customized messages asking the user if they want to learn more about the subject.
Satisfi Labs counts 400-plus customers, including the Tampa Bay Rays, Tampa Bay Lightning, Amalie Arena and ZooTampa at Lowry Park use the LLM-powered platform.
Some aren't as receptive to AI advances, and White believes this is due to a lack of control.
"The lack of reception is because there isn't a good application. AI right now doesn't ask permission. However, our system will ask if you want me to inform you about that. Do you want me to email you to get a discount next time? And you can say no. I think there's a big fear factor we control, so we provide some very powerful control mechanisms on how to use it," he told Tampa Bay Inno.
