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Beaverton's RFPIO changes its name as rebrand gets underway


2019 09--009 Responsive founders 48 (1)
The newly renamed Responsive — its founders, from left, are AJ Sunder, Sankar Lagudu and Ganesh Shankar — made the move as users found myriad uses for its products.
Adam Bacher

A Beaverton-based software maker is changing its name to better reflect its evolving products.

RFPIO, which counts roughly 500 global employees, will now go by the name Responsive.

The move comes eight years after founders Ganesh Shankar, AJ Sunder and Sankar Lagudu created a software tool to better help teams respond to requests for proposals.


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As the startup developed, customers used the tool to help teams collaborate and perform other functions, such as handling requests for interest or qualifications and assistance on security questionnaires and due diligence inquiries.

“We always knew we were building a solution that was capable of doing far more than just fixing broken RFP processes,” said Shankar in a written statement. “Given this significant expansion of our overall value proposition as well as the company’s overall momentum, now’s the time to rebrand the company to Responsive.”

The company, which had 2021 revenue of $26.5 million, has grown quickly. It now has almost 2,000 customers, including 20 Fortune 100 companies, according to a news release.

The investor-backed Responsive, which is profitable, has collected money from Portland fund Elevate Capital and the angel network TiE Oregon. In 2018, it landed $25 million from private equity fund K1 Investment Management, which remains an investor in the company.

Earlier this year, it added to its executive team, hiring Jeff Santelices as chief revenue officer. It also began making acquisitions to add to its capabilities, including last year's purchase of Chicago-based InHub.


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