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Bham startup Linq passes national panel, wins support


Linq
The three Linq co-founders, Jared Mattsson, Elliott Potter and Patrick Sullivan pose for a photo.
Photography by Kenslie

The three founders of Linq passed Endeavor’s National Panel.

This is the third step in the global network’s rigorous selection process. Linq's founders presented at Endeavor's U.S. National Selection Panel, held in Bentonville, Arkansas, from May 22 to May 24.

The panel brought together high-growth entrepreneurs from the United States, Canada and Puerto Rico to pitch their businesses to experts within the Endeavor community. The National Selection Panel is part of Endeavor's process of identifying and supporting high-impact entrepreneurs globally.

"We believe that Endeavor's network and resources will be instrumental in helping us achieve the massive scale we know that Linq is capable of," said Elliott Potter, CEO and co-founder of Linq. "The caliber of entrepreneurs in Endeavor’s network is incredible. Endeavor has had a huge impact on our success so far, and we’re thrilled to take this next step in the selection process."

Upon receiving unanimous approval from the panelists, the entrepreneurs who passed, including Linq's founders, are set to receive hands-on support for up to two years as they continue to scale their businesses. Linq’s founders now also have the opportunity to attend one of Endeavor’s International Panels where, if selected, they will receive global support for life.

Malcolm McDonald, Birmingham general manager for Endeavor, said, “Linq has experienced tremendous growth over the past few years and we’re excited to see what they can do with Endeavor’s continued support.”

The National Selection Panel was a mix of business leaders from the Endeavor community, including successful investors and founders, as well as executives from Tyson Ventures, Walmart, EY and others.

Linq also recently secured a roughly $2 million round of funding.

The latest funding round, which was supported by Linq's existing investors and comes a little more than a year after the company closed a $2.5 million seed round in March 2022, will go toward focusing on customers.

“Really, this money was to help us double down on customers — our enterprise customers in the real world — using Linq to interface with their customers, which we believe, in the face of AI and in the face of the pandemic, is more important than ever,” Potter said. “Being able to tell a story to your customers, Linq is a tool that helps you do that. And then more practically, the value to the business is that we help you capture data and integrate it into your systems. So really, we’re trying to change the way businesses engage and communicate with their customers. It just starts with the digital business card.”

The funds will also help Linq expand its current offerings, build out the team and attack new markets.


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