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Recovree Hires Former Hazelden Betty Ford Leader to Head Growth


Jordan Hansen Recovree
Photo courtesy of Recovree.

Minneapolis tech startup Recovree has recruited Jordan Hansen, previously the clinical director of professional education solutions at Hazelden Betty Ford Foundation, as the company's vice president of growth and strategy.

Hansen will be responsible for Recovree's sales and growth operations. He will also play a significant role in expanding the company's product offerings to create more value for customers and stakeholders, the company said.

"Jordan is an experienced leader who has created and sold innovative solutions at the federal, state, local and program level," Recovree CEO Melissa Kjolsing said in a statement. "His skills and expertise will drive significant growth and new opportunities for Recovree."

The Hazelden Betty Ford Foundation is an addiction treatment and advocacy organization that was created in 2014 with the merger of the Minnesota-based Hazelden Foundation and the Betty Ford Foundation in Rancho Mirage, Calif.

During his time with the organization, Hansen led both business development and product innovation for numerous internal programs. This includes effective medication-assisted treatment in emergency departments, correctional settings, primary care clinics and specialty care facilities. Hansen also helped create recovery systems in rural areas.

"Recovree's commitment to person-centered, technology-augmented service delivery represents the future of healthcare," Hansen said in a release. "We know that by extending the reach of peer support through technology, we can improve outcomes and reduce costs for substance use disorders."

Recovree aims to help people achieve and maintain sobriety through peer relationships. The company was founded by Kjolsing, former director of the Minnesota Cup, and her brother, Luke Kjolsing, in 2016.

The startup has grown both its team and geographic footprint within the last year. In October, Recovree hired local tech veteran Mike Milkovich as its first chief technology officer.

The company has customers in Minnesota, Iowa and the Dakotas. It also plans to expand into Kentucky, Ohio and other areas of the country that have been hit hard by the opioid crisis.

"Our products improve health, reduce stigma, revolutionize care across systems and ultimately change people's lives," Hansen said.


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