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2022 Fire Awards: Babyation's 'discreet' breast pump has waitlist after FDA OK


Samantha Rudolph 2017 106
Samantha Rudolph, co-founder and CEO of Babyation
Dilip Vishwanat|SLBJ

Fire Awards: Finalist - Biotech/health care

In April, former Arch Grants winner Babyation reached a key milestone: It released what it describes as the “world’s most discreet breast pump.” Babyation’s pump, which has been approved by the U.S. Food and Drug Administration, can be operated with a mobile app. The startup says its device also includes smaller breast shields, a quiet motor and simpler design than traditional breast pumps. And so far it’s experiencing strong demand for its new product, with the company saying it has a waitlist that totals 4,500 customers. Babyation is led by co-founder and CEO Samantha Rudolph.

What was your company’s biggest achievement in the past year? Babyation’s biggest achievement in the past year is the launch of our first product, The Pump by Babyation.

What is your company’s top goal for the next year? Our top goal for the next year is to sell more and more breast pumps!

Are you currently hiring? If so, for what roles? We are currently hiring! We’re actively looking for people to help assemble our products. We’re also looking for expert social media video producers, and we’re always on the lookout for talented app developers and engineers.


For links to profiles of winners and finalists in the 2022 Fire Awards and Startup Exit Awards, go here:

Editor’s note: Celebrating St. Louis' startup successes


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