FirmPilot, a company that helps law firms increase their online visibility, closed a $7 million funding round.
That includes a $5 million series A round led by Blumberg Capital and a $2 million seed round that closed last December. Other investors include Valor Ventures, SaaS Ventures, FJ Labs and Connexa Capital.
Read more: Tech company opens headquarters in Boca Raton, to create high-paying jobs
Based in Miami, FirmPilot's artificial intelligence-powered service helps small and medium sized businesses boost their rankings in Google searches, social media and other digital platforms. The company reports it can identify market trends online to determine tactics that can help businesses rank above their competitors.
"AI will continue to transform legal operations and, like many industries, early adopters will have a massive advantage,” founder and CEO Jake Soffer said in a statement.
According to the company, businesses can reduce their marketing costs by 50-70% by using FirmPilot instead of a traditional marketing agency.
FirmPilot reports its proprietary technology draws from a database of more than 5 million pieces of content used by law firms and more than 100 law marketing strategies. Its marketing engine can continue to learn, train and improve its algorithms as it adds more data. That may include more data in high-demand consumer law areas such as personal injury, workers compensation and medical malpractice.
The company gives clients access to real-time marketing metrics and performance data to assess its performance.
“Law firms now have access to sophisticated and easy-to-use marketing tools that create tangible value for both their business and clients," said Jacob Katz, principal at Blumberg Capital. "We believe FirmPilot has the team and technology to transform marketing for law firms and SMBs across a number of service industries.”
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