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Mark Bezos and David Moross' HighPost Capital invests in tequila, mezcal business


Jeff and Mark Bezos
Jeff Bezos and Mark Bezos attend the Robin Hood Benefit 2022 at Jacob Javits Center on May 9, 2022 in New York City.
Kevin Mazur

An affiliate of HighPost Capital, a West Palm Beach investment firm that boasts Mark Bezos as a founding partner, is the investor behind Wild Common's $5 million funding round.

Headquartered in Jackson Hole, Wyoming, Wild Common is the maker of agave spirits like tequila and mezcal. The company distills its products in Mexico's Jalisco Valley.

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HighPost Capital made the contribution through HIPstr, its early-stage investment arm. In a statement, founder, chairman and CEO David Moross said there is strong demand for agave-based spirits.

"The tequila and broader agave-based market continue to grow at a strong clip, and I am a firm believer in the business [Wild Common founder] Andy Bardon and his team have built," he added.

Founding Partner Bezos is the half-brother of billionaire Jeff Bezos. The Amazon founder recently relocated to South Florida from Seattle.

HIPstr's other portfolio companies include creative technology and innovation agency Closer; ready-to-drink vodka soda Sprinter; home contracting platform EverFence, and RAD, an athletic footwear company.

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Alcohol drinkers can't get enough of tequila, according to Allied Market Research. The firm reports tequila sales are expected to generate nearly $25 billion by 2031, up from $12.9 billion in 2021.

"We are excited to partner with HIPstr, whose team has a proven track record of building leading consumer businesses as we enter our next phase of growth," said Wild Common CEO Bardon.


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