Seattle-based e-commerce startup Fabric has hired Chandra Shekar Neti as the company's first vice president of software engineering for the Asia-Pacific region.
Prior to Fabric, Neti spent 14 years at Amazon, where he worked on engineering teams that developed commerce products. According to a Fabric spokesperson, Neti will be based in Hyderabad, India. Neti will report to Fabric Chief Technology Officer Umer Sadiq, the company said.
“The commerce industry is going through massive digital transformation, and Fabric is at the center of it, helping brands deliver the best digital shopping experience possible,” Neti said in a news release.
While at Amazon, Neti helped launch Amazon Prime First Reads, a Kindle e-book promotion that provides early access to certain books and discounts, Fabric said. He also helped launch Amazon Charts, a data tool that ranks books by most sold and most read. Prior to Amazon, according to his LinkedIn page, Neti was a senior software engineer at Yahoo.
Fabric, founded in 2017, helps clients make changes to their online shopping experiences without needing to make complicated back-end changes. The company has raised major funding this year, including a $100 million Series B round in July. The company raised a $43 million Series A round just months earlier in February. Fabric's clients include GNC and Bodybuilding.com.
Fabric has posted year-over-year revenue growth of over 877% this year, according to the company, and has grown its headcount by over 400% this year.
Neti joins a growing list of high-profile hires Fabric has made recently. The company announced Val Rupp, a former executive at Hewlett Packard Enterprise, as its first chief people officer in September. CEO Faisal Masud, previously the chief operating officer at Alphabet's drone delivery subsidiary Wing, joined Fabric last year.
"Chandra will lead the development and definition of Fabric’s software engineering strategy, which includes providing technology direction, driving engineering excellence to build secure, scalable and highly available systems that meet the needs of all our customers across Fabric's product suite," Sadiq said in a news release.
