Seattle-based marketing startup Evocalize has raised a $12 million Series A round.
Move Inc., which operates the real estate marketplace Realtor.com, led the round, which was announced Tuesday. Second Century Ventures and Habanero Ventures also participated. Seattle-based Madrona Venture Group has also invested in Evocalize, according to the startup.
"No one knows our technology or team better than the industry leaders at Realtor.com, and that makes this investment humbling and incredibly validating," Matthew Marx, co-founder and CEO of Evocalize, said in a news release. "Move's investment will allow us to deepen our technology solutions, add additional channels and cross-channel optimization capabilities, and help more industries and the local businesses that surround the home and are impacted by the home transaction."
Evocalize has more than 10 open roles currently listed on its website, including positions in marketing, product and engineering. The company says the money will go toward improving its machine learning, adding new channels and expanding into new industries.
Evocalize was founded in 2012. The company offers what it calls "distributed marketing," namely the ability for brands to create sophisticated marketing programs across different locations and partners. According to Evocalize, its clients include Alaska Airlines, MoxiWorks and Realty Austin, and the company works with industries like real estate, insurance, restaurants and travel.
Evocalize said in a release more than 1 million digital marketing programs have run using its technology.
Move's brand Realtor.com is also a client of Evocalize. Move is a subsidiary of News Corp., the media conglomerate whose brands include The Wall Street Journal, HarperCollins and MarketWatch.
"At a time when digital marketing continues to grow increasingly complex, Evocalize helps simplify and make it more accessible," David Doctorow, CEO of Move, said in the release. "We're pleased to deepen our relationship with Evocalize with this investment and help them bring collaborative marketing to more businesses that surround the home transaction."
