Everyone knows that to be healthy, you need to workout and eat right.
But just how should you exercise and what exactly should you be eating?
Some veterans of Apple Inc.'s health and fitness efforts think they can help you figure that out. Their new startup, dubbed Cor, offers a device that can help people assess how their individual bodies respond to particular fitness and nutrition regimes.
"We know certain foods like salmon and pistachios to be healthy ... but the evidence shows that what's good for Paul is not as good for Peter," Bob Messerschmidt, founder and CEO of the Menlo Park startup, said in a press release. "We're empowering people to make informed decisions about which 'objectively good' practices are most impactful to them personally."
Cor's $200 device assesses the effects of particular health regimes by analyzing users' blood. Once a week over a three-week period, customers get a drop of blood from a pin prick and put it into the machine using special cartridges.
The device's built-in spectrometer can help it detect how the make-up of users' blood changes over time in response to what they're eating or how they're exercising. Cor, legally known as Nueon Inc., can take that information and offer individualized fitness and nutrition coaching for customers.
Some notable investors have bought into the company's vision. Khosla Ventures and Founders Fund led Cor's $12 million Series A round, the company said in its announcement this week.
Here's more on Cor's new round and other Series A funding news from this past week:
Kargo Technologies Corp., San Francisco, $25 million: Sozo Ventures led the round for this provider of supply chain management software and services. Founders Fund, Activant, Human Capital, Strike Capital, Lineage Ventures and Flexport also participated.
Alife Health Inc., San Francisco, $22 million: Lux Capital, Union Square Ventures and Maveron led the round for this developer of an artificial intelligence-powered service designed to help improve the outcomes of in vitro fertilization.
Dorian Inc., San Francisco, $14 million: The Raine Group led the round for this developer of a services targeted at female creators that helps turn fictional stories into role-playing video games. March Gaming, London Venture Partners, VGames, Gaingels and Graham & Walker also participated.
Nueon Inc. (dba Cor), Menlo Park, $12 million: Khosla Ventures and Founders Fund led the round for this developer of a device and service used to analyze and personalize fitness and nutrition programs. West Ventures and Bellamack Partners also invested.
Handle Inc., San Francisco, $10 million: Energize Ventures and Ironspring Ventures led the round for this provider of a payment collection and notification services for construction companies.
Ribbon Inc. (dba Ribbon Finance), San Francisco, $8.75 million: Paradigm led the round for this financial services company focused on offering options and other derivatives for cryptocurrency markets.
Reach Digital Inc. (dba Reach), San Francisco, $7 million: Grayhawk Capital and Pritzker Group VC led the round for this provider of a service for discussing, negotiating and signing contracts and other documents online.
