Skip to page content

Early Money: E-commerce software startup Canal raised $22.5M in a Series A round


Canal co-founders Clay Schubiner, Bennett Carroccio and Liam Kinney
Canal, co-founded by, from left, Clay Schubiner, Bennett Carroccio and Liam Kinney, raised $22.5 million in a Series A round.
Cayce Clifford

Looking to sell another company's wares in your online store? There's an app that can help.

The service offered by San Rafael startup Canal makes it easier for online retailers and product makers to connect with each other, integrate each other's products in their stores, set commission rates and payment schedules and arrange shipment to their customers.

Legally known as ShopCanal Inc., the company launched its offerings in October. On Tuesday, Shopify Inc. listed Canal's app in its app store, the startup said in a news release.

"In the six months since our launch, the overwhelming interest from brands and the extraordinary response from those we have onboarded have shown us that our approach was desperately needed," Bennett Carroccio, CEO and co-founder of the startup, said in the news release. "By connecting brands, Canal is helping them discover new revenue streams, gain novel distribution channels and maximize customer value."

Canal has some new money to help it get the word out about its offerings and further develop them. Earlier this week, it announced it had raised $22.5 million in a Series A round.

Here's on Canal's new funding round and other Series A news from this past week:

ShopCanal Inc. (dba Canal), San Rafael, $22.5 million: Forerunner Ventures led the round for this provider of a service that helps online retailers sell other companies' products.

Disco Technology Inc., Mill Valley, $20 million: Felicis Ventures led the round for this provider of customer analysis and sales promotion service for online retailers. Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, RiverPark Ventures, Vibe Capital and Not Boring Fund also participated.

Lextronica Inc. (dba Legal.io), San Francisco, $11.6 million: Tiger Global Management led the funding for this provider of a job board for lawyers.


Keep Digging

Fundings
Fundings
Fundings
Fundings
Fundings


SpotlightMore

Raghu Ravinutala, CEO and co-founder, Yellow Messenger
See More
Image via Getty
See More
SPOTLIGHT Awards
See More
Image via Getty Images
See More

Upcoming Events More

Aug
01
TBJ
Aug
22
TBJ
Aug
29
TBJ

Want to stay ahead of who & what is next? Sent twice-a-week, the Beat is your definitive look at the Bay Area’s innovation economy, offering news, analysis & more on the people, companies & ideas driving your city forward. Follow the Beat

Sign Up