Sacramento-based organic meal delivery service Trifecta Nutrition Inc. has formed a three-year partnership with Boston-based Spartan Race Inc., which puts on endurance and obstacle races.
Trifecta will be the official meal delivery service of Spartan over the next three seasons, which run from spring to winter.
Spartan has 52 events in the U.S. this year, and pre-pandemic, in 2019, Spartan had about 1 million racers participate in 37 countries, said Bradley Hartman, Trifecta spokesman.
Trifecta makes and ships complete cooked and vacuum-packed meals nationwide for fitness-minded consumers and those with special diets.
Trifecta will be featured on Spartan’s digital platforms, social media, emails and at events, under the agreement.
Last summer, Trifecta raised $20 million in growth funding from investors led by Boston-based venture capital firm Spring Lake Equity Partners.
Trifecta was ranked fourth in the Business Journal's 2021 Fastest Growing Companies list, with about $77 million in 2020 revenue.
Trifecta was founded in 2015. Since 2016, it's formed strategic partnerships with sports leagues and entities, including CrossFit LLC, F45 Training, the American Heart Association, Team USA Weightlifting and the Mr. Olympia bodybuilding contest.
Trifecta last week was approved for a $6.75 million grant from the California Competes Tax Credit, one of the state’s economic incentives to support growing companies. It's administered through the Governor’s Office of Business and Economic Development, also known as GO-Biz.
In its proposal, Trifecta said it plans a net increase of employees of 402, to bring the company to a total of 479 employees by the end of the 2026 tax year. The company also proposes to make investments over that time of $1.5 million.
Via email, Trifecta CEO Greg Connolly said the grant would be used for predominantly local hires and local investments.
As part of the agreement with GO-Biz, Trifecta would make investments of $210,000 in 2022, the first year, and then $330,000 every year for the next four years. The state does not pay companies under the California Competes program. Rather, the state forgives taxes to the specified amount if the companies meet hiring and investment goals over time.
