Richmond senior services startup Naborforce is expanding again in North Carolina, this time to Greensboro, Winston-Salem, High Point and the greater Wilmington area.
The company, led by CEO Paige Wilson, announced in February a return to the Raleigh and Charlotte areas. Naborforce expanded into those North Carolina cities in 2021, but later pulled back.
The company provides a tech-based platform that links aging adults to a network of "nabors" for social companionship, engagement and on-demand support with errands, transportation, help around the house and other tasks. Clients or families must set up accounts to book help from the company’s nabor network, a process that only takes a few minutes.
Naborforce currently operates in nine other markets — Richmond, Charlottesville, the Norfolk-Virginia Beach area and across Northern Virginia; D.C.; Bethesda in Maryland; Atlanta and Savannah, Georgia; Dallas and Fort Worth, Texas.
Wilson told us in 2023 her company had grown 300% each of the previous two years, a clip quick enough to necessitate its move to a new office in Scott’s Addition. She told us at the time the company has had strong margins since its launch, but over the next few years it must become a profitable business.
“There is the difference of success as a product and success as a business,” she said at the time. “You have to be able to grow it and scale it and ultimately be profitable.”
Naborforce has raised $12.3 million in funding since its founding in 2018, according to Crunchbase. That includes a $9 million Series A round in 2022 led by Palo Alto, California’s Translink Capital.
