At the start of the year, Todd Feldman relaunched his Glen Allen-based management consulting firm Rocket Factory to focus on new services for “mid-market companies [garnering] $50 million to $500 million in revenue” through a product called Systematic.
Feldman launched his firm in 2020 as a marketing service and research business for startups. The pivot, he said, addresses top challenges for companies and CEOs charged with building sustainable organizations. Its new product offers strategy and implementation services for companies, helping them identify issues before they become bigger problems.
“We can come in and create a plan,” said Feldman, who likens his approach to troubleshooting for someone who wings it in assembling furniture and is left with an odd bolt or screw that's testament to faulty construction. “We ask: ‘What are the gaps in the organization to address, to build a plan upon?’ We have tools and resources to not only identify early on where the opportunities are, but we also do planning with all levels of an organization to create greater buy-in, so that plan can take hold and take root long term.”
Feldman didn’t give specifics on a current headcount for Rocket Factory. It lists six employees on its website, but Feldman said he also contracts people for projects. He declined to discuss revenue or the rates his company charges. Rocket Factory bills by projects and by value on the project and set goals for each client, he said.
He says his company can help CEOs avoid pitfalls in strategic plans, citing a study from McKinsey & Co. that said 70% of those plans don’t mean their objectives.
“I know where the problems lie and how to fix them,” said Feldman.
He said his biggest challenge right now is the normal growing pains of a business, including “talent and keeping up with everything going on, getting more data, doing more research.”
