When Todd Feldman created SparkJam 2020, he did so with the hope of igniting positive outcomes for businesses struggling during the pandemic.
Last June’s day-long virtual event has since evolved into SparkJam Sessions, which Feldman recently launched to continue his mission.
Feldman described SparkJam Sessions as a series of immersive half-day or full-day sessions that will be offered to companies working with his Richmond-based startup management consulting firm The Rocket Factory.
“This is not a general public offering,” he said. “It is a powerful starter consulting offering that is an offshoot of what we learned at SparkJam 2020 last year.”
The focus is to energize and address the needs of mid-size companies and mature business sectors.
“It’s no longer simply about saying you must go digital but more about remaining relevant to the constantly changing needs of both your employees and customers,” he said. “Our goal is to simplify what is complex and overwhelming to spark creativity to reimagine the future.”
SparkJam Sessions, he said, is a place where companies and industries can feel supported while creating a sustainable new path forward. To accomplish this goal, Feldman said the programming promises to bring in an ecosystem of industry-specific partners and providers.
“The partners we have onboard are those best-in-class providers in change management, process optimization, data intelligence and technology implementation,” he said. And The Rocket Factory serves as the facilitator.
Feldman added, “Our industry-specific partners understand, first-hand, the challenges faced by economic sectors that have lagged in transformation pre-Covid and realize post-Covid they must create foundational change to see their organizations thrive through recovery and future growth.”
He emphasized that never-seen-before-challenges require new approaches, accomplished by leveraging proven collaborative methods to create a new actionable playbook to makes direct connections between an organization, its customers and critical business outcomes.
“We act alongside companies and industries with empathy and urgency to create immediate value at scale,” He said. “We’re not saying we’re going to completely transform an industry, but we definitely have the ability to start the process, and then help you to expand and grow in that process as you gain new maturity.”