Portland software maker SellerActive has a new owner in Austin.
The Ecommerce company Cart.com and SellerActive revealed the deal this week. Terms of the deal were not disclosed but the 20-employee SellerActive team will continue to work out of its Portland office.
SellerActive CEO Jason Harra will continue to lead the business.
“We are a remote-first company, so we want to support our new team members wherever they are located, and that includes our newest team in and around Portland,” said Jay Saudeda, Cart.com's head of corporate communications.
Want more Portland startup news? Sign-up for The Beat delivered to your inbox twice weekly
SellerActive built ecommerce software that allows product listing management, inventory management, customizable algorithmic pricing and fulfillment tools. Some 800 brands use the company's software. They represent $1.9 billion-plus in gross merchandising value across Amazon, eBay and Walmart.
“SellerActive was founded to give ecommerce merchants a streamlined, full-service multichannel management solution — and by joining with Cart.com, we'll be able to scale our offering and integrate with Cart.com's full suite of end-to-end ecommerce enablement tools," Harra said in a written statement.
SellerActive customers will gain access to Cart.com’s online storefront software, logistics and fulfillment tools.
“Multichannel selling is a vital aspect of the ecommerce space. By integrating SellerActive's amazing software into the Cart.com platform, we're extending our ability to generate actionable insights using both industry and business-specific data and product information, to give both established and emerging brands the smart, data-driven tools they need to succeed," said Cart.com Co-founder and CEO Omair Tariq in a written statement.
Cart.com is a fast-growing ecommerce category entrant. Its integrated software, services and infrastructure helps customers scale business online. The company was founded in Houston in 2020 and moved its headquarters to Austin in 2021, according to Houston Inno.
In January, the company acquired Dallas fulfillment and logistics company FB Flurry. The company has raised $140 million in venture capital.
