Portland software maker Airship has named a veteran marketing exec as its new chief strategy and marketing officer.
Thomas Butta will report to CEO Brett Caine.
Most recently Butta was CMO at finance and IT software maker Kyriba. Prior to that he was CMO of SignalFX, which was acquired by Splunk, and he was CMO of marketing software maker Sprinklr. He also spent a year as consultant in residence at venture capital firm Andreessen Horowitz.
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“Tom brings an incredible set of experiences and perspectives gleaned from decades of creating category leadership in rapidly-growing markets,” said Caine in a written statement. “We couldn’t be happier to welcome Tom to Airship’s executive team and help more of our customers unlock the full potential of mobile app experiences.”
Airship makes software that helps customers send messages to consumers on mobile devices through text messaging, push notifications, email, mobile wallet and in-app notifications. Last fall Airship acquired an Arizona company to add commerce to its customer engagement capabilities.
“All of us understand the world around us is changing dramatically. Mobile apps are quickly becoming the preferred destination for brands and their customers as a smart, effective way to create and capture more value,” Butta said in a written statement. “But it’s not necessarily an easy place to get to — from creating elegant app experiences to reaching business performance targets. That’s why Airship exists.”
Airship has about 300 employees globally. It is hiring for dozens of roles, several of them in Europe.
