Portland apparel startup Omorpho has secured $6 million in seed funding.
The investment was led by KB Partners, a Chicago-based venture capital firm focused on the intersection of sports and technology, and included Greenchain Capital and Madison Square Garden Sports Corp. KB led the startup's previous funding round last fall.
“We are thrilled by the continued support and investment of KB Partners, which is a proven leader in developing companies that push the boundaries of sport and technology,” Omorpho’s co-founder Stefan Olander said in a press release. “We also welcome Greenchain Capital and MSG Sports as major investors, and look forward to leveraging their extensive experience at this exciting time of rapid growth, product innovation and partnership opportunities.”
This comes as the company, which was launched in November by two former Nike executives, recently partnered with several female fitness instructors to expand its reach and begin producing fitness content.
This new funding brings the total investment in the company to $13 million, according to a press release, and values the company at $26 million.
Omorpho makes fitness clothing with small amounts of weight incorporated into the fabric in spheres. The weights add anywhere from 1% to 5% of body mass depending on the garments worn. The idea is that it helps build strength and improve training, according to the company.
