Leasecake, in business since 2017, is an Orlando Inno2023 Fire Awards, one of four in the On the Come Up category, which recognizes businesses that established five to six years ago.
Leasecake provides lease and location management for multi-unit tenant restaurants, service-based retail, franchise or corporate, driving revenue and unit growth through flexible, easy-to-use applications.
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We invented a market that no one knew existed, providing solutions for owner-operator businesses that are not real estate experts to more efficiently stay ahead of every time-sensitive, business-critical event. It typically starts with a lease and goes much further into tracking every date, dollar and document to successfully run a location and grow revenue. The time had arrived where tenants needed their own app to manage their real estate locations and we met the problem head on.
How did you accomplish it?
We grew despite the global pandemic by creating award-winning, consumer-centric software that is affordably priced and infinitely shareable to save headcount by helping customers efficiently focus on what matters most.
What’s one big challenge Leasecake’s rapid growth has created, and how do you plan to overcome it?
Maintaining and strengthening Leasecake’s organizational health is a focus as we continue to scale. We’re meeting the challenge through purposeful collaboration across all levels and continued empowerment of our rising leaders with company and team-based objective and key results.
What is a little-known fact about Leasecake?
I thought it was a bad idea until I pitched it and we won a global tech competition across 200 cities and 58 countries. I decided to buy the domain, leasecake.com, for $11.99.
What’s your top company goal for 2023?
Doubling our customer base while maintaining a high employee net promoter score
How does Leasecake stay on the cutting edge?
We have a relentless focus on solving the needs of our customers. Almost everyone in the company has a customer-facing viewpoint, and it’s an essential part of who we are.
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