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Madison tech Fetch adds former Twitter, Google execs to leadership team


PL Fetch 0580 CNP
The new executives join Fetch's recently-expanded leadership team.
Potter Lawson

One of Wisconsin's most highly valued startups has added a new pair of veteran technology executives to its leadership team.

Consumer rewards app Fetch, which has its headquarters in Madison and formerly was known as Fetch Rewards, has appointed a new chief revenue officer and senior vice president of partnerships.

Robin Wheeler, who previously held several leadership positions at Twitter, is Fetch's new chief revenue officer. That role previously was held by Patrick Burke, who is now a general manager on the company's sales team, Fetch director of corporate communications Allison Geyer said via email. Wheeler will lead Fetch's sales organization.

Jeff Lau, who previously held leadership positions at Google, is Fetch's new senior vice president of partnerships and go-to-market operations. His position is new to the company, Geyer said.

The new executives join Fetch's growing leadership team. In March, Fetch hired technology veteran Meredith Guerriero as its chief operating officer. She previously held leadership roles at Pinterest, Facebook and Google. In late 2022, it announced that it had hired Charles McColgan as chief information officer and Wade Bruce as chief technology officer.

David Sommer, a former Facebook executive that Fetch hired in January 2022, previously led revenue and partnerships as Fetch's chief customer officer. He left Fetch in March, according to a post on his LinkedIn page. He is now head of U.S. verticals for Snap Inc., the company that owns Snapchat.

While at Fetch, Sommer helped more than double the company's revenue and hire Guerriero, he wrote on LinkedIn in March. He would remain an advisor to the company, he said.

Fetch's CEO is Wes Schroll, who co-founded the company in 2013 with Tyler Kennedy, who serves as senior vice president of operations.


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