Milwaukee Bucks owner Marc Lasry has increased his investment in Lucra Sports, a peer-to-peer sports gaming platform, which said Wednesday that it completed a $10 million Series A investment.
Lasry is a seed investor and adviser in the San Francisco tech company, which launched an app last year that allows users to legally place customized wagers with friends on sports and other contests across 37 states with friends.
The latest investment round was led by Raptor Group, and included participation from SeventySix Capital and Victress Capital. Other individual investors joining Lasry in the round were professional tennis player John Isner and NFL Pro Bowl wide receiver Emmanuel Sanders.
In fall 2021, Lucra launched an iOS app offering legal head-to-head wagering, extending across state lines, for NFL, NBA, MLB, NHL, golf (PGA), tennis (WTA and ATP), and soccer (MLS, UEFA Champions League, Premier League). The technology is also applicable for esports (League of Legends, Counterstrike), and esports wagering will be added to the community in summer 2022.
Other seed investors and advisers in Lucra include Olympian soccer player Julie Ertz and NFL player Zach Ertz, the King Philanthropies Professor of Marketing at the Stanford School of Business Jonathan Levav, co-founder of Toy Ventures Ramnik Arora and co-chairman of Mandalay Sports Media Mike Tollin.
