One of the founders of Alani Nu is launching her newest brand.
Katy Hearn, cofounder of Alani Nu, is launching Sesh, a fitness platform centered around women. The fitness influencer, now with 1.7 million followers on Instagram, first created FIT by Katy in 2015. The fitness and personal training app gained popularity through its virtual one-on-one training and 8-week challenges.
That app has grown exponentially since its initial launch and is now rebranding as Sesh, which will be focusing on community Hearn has created.
“It was always my goal to create something that provides women with the benefits of personal training — the personal connection, the one-on-one coaching, the nutritional support — but on their own time, when and where it works for them,” Hearn said in a news release. “Plus, the community we built at FIT by Katy is so much bigger than just me now and so I knew it was time for a new name and brand that reflected that. Sesh was born out of the mantra we’ve preached for years: get one hour closer to your goals. Just get one (workout) sesh closer each and every day.”
Sesh uses an approach that focuses on sustainable strength training, macronutrient tracking and one-on-one communication to help women build lean muscle, properly fuel their bodies and enjoy their fitness journey, the release said.
In addition to its 8-week challenges, Sesh currently offers two tiers of monthly memberships: basic and premium.
Basic includes access to an on-demand workout generator where you can get a home or gym workout session targeted to body part splits with the tap of a button, its proprietary macro calculator, its one-of-a-kind check-in feature and more. It totals $4.99 per month.
Premium in addition to the basic plan features it includes access to 50+ fitness programs, weight and rep tracking, a private community and more. It totals $18.99 per month.
“FIT by Katy set itself apart by creating an online fitness community for women, by women. By following our core mission — providing custom training expertise, a wealth of nutritional guidance, physical and mental challenges and a community who can all get healthier, happier and stronger together — we helped more than 450,000 women reach their fitness goals,” said Kate Stinson, head of growth and partnerships, in the release. “With Sesh, we remain committed to what makes us so unique while looking to expand further into authentic brand partnerships, build out even more robust programming and focus on being the standard in female-focused fitness technology.”
Hearn has several ventures in her portfolio with husband Haydn Schneider, including Alani Nu, CBD brand Onyx + Rose and workout clothing line Stori, all based in Louisville.
Alani Nu was recently ranked No. 3 on Louisville Business First’s Fast 50 list. It saw 2,900% growth in annual revenue from 2020 to 2022, growing from $3 million to $90 million.
