Weeks after closing on a $2 million fundraising round, EQL Games has leased a space in Louisville's Highlands neighborhood to establish a headquarters.
The live sports lottery startup will be based at 1508 Bardstown Road Suite No. 2. It's a 1,600-square-foot space, and the company has an option to expand to 2,000 square feet as it grows during its two-year lease.
In an interview Friday afternoon, Brad Cummings, CEO and founder of EQL, said part of the recent capital raise was set aside to establish an office in Louisville.
"We were looking for something that really fit the company culture," he said. "We're a creative company, so we wanted to be in an area that would attract that kind of employee."
Local development talent is a big focus, Cummings said, as many of the company's current employees work remotely.
EQL has a staff of 10, including three team members that have been onboarded since April. Cummings said he is adding two more hires to that lineup in the coming weeks.
The new HQ space is mostly turn-key, but it's getting a fresh coat of paint and new flooring, Cummings said. It has a couple private offices, but he was mostly drawn to the open workspace where people can collaborate.
"This kind of environment encourages the creative thought process we need to continue to develop the games we need to develop and make the sales that we need to make," Cummings said. "We're in the center of the Highlands, and we like the idea of being around the energy that it creates."
As I previously reported, Win Place Show, EQL's flagship product, launched in 2020 in partnership with the Kentucky Lottery. While the three-number, quick-pick-style game is based on the results of live horse racing, EQL hasn't stopped there — it's since partnered with the NBA, MLB, NHL, NASCAR and Team USA.
In total, the company has raised just over $4 million in venture capital. Here's more on its recent fundraise.
