Houston-based Cart.com's acquisition of Los Angeles-based marketing consultancy DuMont Project adds dozens of new employees to the fast-growing company.
The deal, announced last week, also adds a deeper breadth of expertise in digital marketing strategies for clients ranging from small startups to Fortune 50 corporations, said Dawn Perdew, founder and CEO at DuMont. DuMont has experience helping clients drive revenue growth through marketing automation and using data insights to intelligently target audiences.
Cart.com develops a suite of products to assist companies with scaling their businesses online, including offerings for online storefronts, payment processing, digital marketing, order fulfillment and more. The Houston-based firm has digital marketing capabilities in search engine optimization, customer-relationship management, multichannel marketing management and data intelligence — all of which are supported by the acquisition of the DuMont team.
"We bolster and add lots of bench strength and playbooks for your startup client to your $300 million e-commerce business," Perdew said.
The DuMont acquisition also gives Cart.com a presence in Los Angeles. Perdew, who joins the Cart.com C-suite as chief customer officer, said DuMont has a 10,000-square-foot facility near Venice, California. Cart.com also has offices in Austin; Beaumont, Texas; Phoenix; and San Francisco, and the firm has eight fulfillment centers across the nation to assist with deliveries.
Omair Tariq, co-founder and CEO of Cart.com, previously worked as COO at Houston-based Blinds.com, which was acquired by The Home Depot Inc. (NYSE: HD) in 2014. Since launching last fall, Cart.com has gone on to raise more than $45 million, including a $25 million Series A raise announced in April. Since launching with two employees in September 2020, the e-commerce-as-a-service provider has grown its headcount to 142 as of June. The acquisition of DuMont brings roughly 50 more employees to Cart.com, Perdew said.
"They had a smaller team in marketing-as-a-service, and now they have a much larger team," Perdew said.
