Houston-based Cart.com, a fast-growing e-commerce services provider, is expanding its digital marketing capabilities with a new acquisition.
Cart.com provides end-to-end e-commerce software products to assist brands with scaling their businesses online. The firm develops products and services for online storefronts, payment processing, digital marketing and more.
On July 8, Cart.com announced acquiring DuMont Project, a full-service marketing consultancy based in Los Angeles. With a team of more than 50, DuMont will integrate into Cart.com in the coming months, the companies said.
Dawn Perdew, founder and CEO at DuMont Project, will join the Cart.com C-suite as chief customer officer in conjunction with the acquisition.
"We are excited to join the team at Cart.com to provide brands with powerful technology and hands-on experienced growth marketing to solve scaling issues and realize sustainable growth," Perdew said.
Cart.com has raised more than $45 million since launching in September 2020. Omair Tariq, co-founder and CEO of Cart.com, previously worked as COO at Houston-based Blinds.com, which was acquired by The Home Depot Inc. (NYSE: HD) in 2014. Cart.com announced raising a $25 million Series A round in April.
In January, Cart.com announced acquiring Beaumont, Texas-based AmeriCommerce, an enterprise e-commerce platform. Cart.com also has presences in Austin and Arizona, and the firm has eight fulfillment centers across the nation to assist with deliveries. Since launching with two employees last fall, the e-commerce-as-a-service provider has grown its headcount to 142 as of June, a company spokesperson said.
"Cart.com and DuMont share the belief that the integration of data, marketing acumen, and technology are critical to enabling brands to scale intelligently," Tariq said. "We're committed to addressing the most complex problems high-growth companies face today with a fully integrated solution across the entire e-commerce value chain."
The Covid-19 pandemic has only served to accelerate the need for brands to have robust online presences, Tariq told the Houston Business Journal in April.
