Cart.com Inc., an e-commerce software company that recently shifted its headquarters from Houston to Austin, bought two other companies in the past week.
The company said Jan. 18 it scooped up Portland-area company SellerActive, which provides multichannel pricing and inventory for e-commerce businesses. SellerActive CEO Jason Harra will continue to lead the SellerActive unit and its 20-person team. SellerActive employees will continue to work out of the Portland office. It doesn't appear that SellerActive, founded in 2012, had raised venture capital funding.
On Jan. 10, Cart.com said it purchased Dallas-based fulfillment and logistics company FB Flurry. The deal will triple its fulfillment footprint to more than 2 million square feet and bolster its next-day delivery capabilities, Cart.com said.
FB Flurry was founded in 2018 by CEO Jeff Zisk, and it has more than 400 employees who will join Cart.com's team. Last May FB Flurry leased a 472,000-square-foot space in Garland and the company distributes more than 35 million product units a year from four fulfillment centers in Texas, Utah and New Jersey.
Financial terms were not disclosed for either deal.
The deals amplify what were already stout growth plans. Cart.com CEO Omair Tariq had already disclosed plans to add 150 employees in 2022 prior to these deal, adding to the roughly 150 people working in Austin as of December.
The Austin HQ is home to most of Cart.com's sales, human resources, product and tech teams. Cart's chief innovation officer, CFO and head of marketing are based in the Austin office. The company also has a fulfillment center in Austin. However, Tariq — formerly COO of Houston success story Blinds.com, which was acquired by Home Depot in 2014 — and several other employees remain at the original Houston office.
Before the headquarters move was announced, Cart.com was one of Houston's fastest-growing startups. Since launching in late 2020, the company made eight acquisitions by the end of 2021 and raised more than $140 million in venture capital, including a $98 million Series B funding round announced in August.
