Houston-based Cart.com is continuing its rapid growth with another acquisition in California.
The e-commerce company expanded its footprint in the Golden State with the acquisition of Carlsbad, California-based 180Commerce, which assists brands with growing their businesses on online marketplaces like Amazon, Walmart and others. 180Commerce was founded in 2016 by leaders from Amazon footwear reseller Shoe Metro, which was acquired by shoe retailer DSW Inc. that year.
The acquisition of 180Commerce complements Cart.com's capabilities in advertising strategy, content creation, analytics, inventory planning, customer service and more. The company's full team of 12 is joining the ranks of Cart.com.
"The 180Commerce value proposition has always focused on helping consumer brands grow long-term revenue and profitability by optimizing and streamlining their marketplace strategies," said 180Commerce founder Jason Stuempfig, who was formerly COO at Shoe Metro. "By joining with Cart.com, we’re bringing that vision to a far wider audience while continuing to expand our offering to the brands we serve with the powerhouse of offerings Cart.com provides."
The 180Commerce deal is Cart.com's eighth acquisition since launching in November 2020. Earlier this year, Cart.com announced the acquisition of California-based marketing consultancy DuMont Project, giving the firm a presence in Los Angeles. Cart.com has also made acquisitions to support its capabilities in e-commerce technology, storage and fulfillment.
"Acquisitions are central to Cart.com’s growth strategy, and with the addition of 180Commerce we’re underscoring our commitment to expanding into new areas and building out best-in-class capabilities across the full spectrum of e-commerce sales channels such as marketplaces," said Cart.com Chief Strategy Officer Saheb Sabharwal, who oversees the company's mergers and acquisitions.
Since launching last year, Cart.com has raised more than $140 million, including a $98 million Series B funding round announced in August. Earlier this month, Cart.com announced hiring finance executive Frank Parker as its CFO to lead the company's global expansion and to prepare to go public within the next two years.
Cart.com CEO Omair Tariq previously was COO of Houston-based Blinds.com, which was acquired by The Home Depot Inc. (NYSE: HD) in 2014. Jim Jacobsen, co-founder and executive chairman at Cart.com, previously served as CEO of Cypress-based outdoors retailer RTIC Outdoors.
