Esposure has come a long way since launching in 2015 from a home studio setup in Co-founder and CEO Danny Martin’s apartment, but he says its offices still look similar, just with more room and a lot more resources.
The esports-education-as-a-service startup hosted the grand opening of its new 8,000-square-foot Duncanville digs. And while it’s slimmed down in size from its previous 15,000-square-foot DeSoto location, Martin said the new location is helping it leverage Esposure’s recent pivots.
“The focal point right now is leveraging this space as the center for students,” Martin said. “As they go through our programs, they can actively see it… they can learn from our team and what they do behind the scenes, while at the same time experiencing the lights, the cameras and the competition that happens on stage.”
The company was initially created as Geekletes to help esports gamers go pro. Earlier this year, it rebranded to Esposure with a new focus on edtech, helping students find their niche and professional path in the industry.
Decked out with gear from partners like Alienware and HyperX, the Esposure facility features offices, a production studio and its own event arena – which Martin said is his favorite aspect, giving its 30-person team a place to see its work in action. In addition to hosting live gaming events, Esposure uses its space to host educational immersion programs, giving students hands-on experience developing their own fantasy esports organization. The company serves between 25 and 50 students per month and has been running its programs for about six months. The number of students the company is able to reach is set to expand after Esposure landed a strategic partnership deal with Canadian investment firm LaunchLife International to franchise its business model.
“We’re really looking at this as a showcasing area, while at the same time allowing us to be able to do what we do, and that's run our edtech platform to facilitate programs for individuals on a global basis,” Martin said.
Martin said another benefit of Esposure's offices is its proximity to the airport and accessibility from the highway, which helps when the company has professional players and content creators at its events. And to accommodate them better, Esposure is working on building out the second floor of its space to serve as a sort of green room and studio for them while visiting.
“If there's an event that is transpiring, we can actively just sit, watch and… enjoy what we are helping build,” Martin said.
Esposure itself is also growing. The company has added about 12 people to its team since May and is looking to onboard about 15 more in areas like graphic design, operations, videography, photography, and production in the next few months. Last month, Martin said Esposure had seen more than $3 million in revenue over the past six months.
“(This space) gives us the opportunity to really bring individuals into our house. We want our community to know that this is what esports is, this is not just about gaming,” Martin said.
Go inside Esposure’s digs below.
