As Esposure continues to transition off of a pandemic pivot, the company continues to change.
Over the past year, the company has changed its name and launched an “esports-entertainment-as-a-service” platform, and now it is moving its headquarters to a new space as it matures in its new market.
“We’ve transitioned into a technology platform, Danny Martin, Esposure’s CEO and co-founder said. “We’re adhering to the time during COVID when most things are virtual, but we really wanted to focus on that hybrid approach while being able to allow programs that add value to anybody, anywhere around the globe.”
Esposure moves from its 15,000 square-foot space in DeSoto to a new 8,000 square-foot office in Duncanville, located at 411 E. Highway 67. The new digs will house all of the startup’s operations for its 18-person workforce, which has declined from about 24 people a year ago, a decision Martin said was made to “maximize” the team’s capabilities. The new offices are expected to open in July.
“It’s smaller, so it’s a little bit more agile for us,” Martin said. “Seeing that our model is virtual, we just needed a smaller space.”
Amid the pandemic, Esposure, which initially launched in 2015 as Geekletes, pivoted from a focus on helping amateur gamers go pro in the esports arena it operated to focusing on experiential esports learning, using the industry to teach students about the tech, production, marketing, management, and, of course, about the competition side of the business to help them break into different facets of the industry.
Martin said the new Duncanville space helps further that mission. In addition to housing its workforce, the new digs are designed to accommodate Esposure’s four-week Immersion Program, which for two weeks teaches students about the business basics of the industry, then has them begin to develop their own fantasy esports organization. In the following weeks, students in the program will be able to come out to Esposure’s new facility to check on the progress of their teams and get a sense of how a real esports organization operates. It plans to host a new program cohort each month.
“We recognized early that esports education is powerful, it’s something that esports programs around the country are looking to develop, and schools institutions and organizations are looking to adopt,” Martin said.
Martin added that the new facility’s location is easily accessible from the airport and highway for professional gamers, and industry leaders visit the site for things like tournaments. He noted that the pivot to a more virtual model has allowed the company to cut real estate costs by cutting square footage.
As the company looks ahead, Martin said the company is looking to partner with schools and other esports education programs to expand its reach through partnerships that will incorporate Esporure’s learning platform with independently operated places where students can feel what operations look like behind the scenes.
“We’re building this facility with students in mind so that they can have a safe environment, and they can ultimately get a full immersive view of what it’s like to run an esports organization,” Martin said.
