Done. is on a mission to help small- and mid-sized businesses keep up with their competition, especially as many hard-hit companies look to recover from the pandemic.
The Los Angeles-based website building and digital marketing firm quietly moved the production side of its business to Dallas last year. And while the three-person office is currently small, done. has plans to grow its operations.
“We knew if we would be in Dallas, it would be a place for us to grow the operations that we want to grow,” said Matt Layman, done.’s web content specialist and head of policy and training, as well as one of the company’s first DFW hires.
Layman said done. expanded to Dallas for two reasons. For one, the company has clients across the U.S., including some in Europe, and Dallas’ central time zone location makes communication easier. He also said the move was partly inspired by the region’s growing startup ecosystem, which can provide done. with new talent as it eyes continued expansion.
“Dallas is a big place. There’s a lot of… educated people here that are talented, smart and can add to our team,” Layman said.
Layman noted that while the current plan is to keep done.’s team spread across the two offices, startup plans often change quickly. As a result, the company is looking to consistently hire on the Dallas-based production side of the business over the next couple of years.
Done. is similar to other website building platforms in that it operates on an annual subscription model. But that’s where the similarities end. With a focus on small- and medium-sized businesses, done. custom build websites for its clients to add features not found on other platforms like setting up an online shop or adding an appointment booking tool. It also works alongside its clients with things like digital marketing and security.
The company has worked with businesses ranging from roofing companies to tech startups, Layman said.
“With us, you get more customizable sites. You get something that’s built exactly to what you want, a design that makes perfect sense for your business, and you have an actual person doing it for you, instead of just a set of templates and very basic tools that are meant to be one-size-fits-all,” Layman said. “It’s a one-stop-shop platform that’s meant not only to be extremely easy but also useful and productive for business owners.”
The company was founded in April 2019 by Tobias Mikalsen, who previously worked for Apple as an app store developer relations specialist, and Emil Karlsen, who previously served as a content analyst for Google. That same year, it launched its beta, moved from San Francisco to Los Angeles and landed a more than $300,000 seed round.
While Layman declined to discuss future growth plans for the company, he said it would likely include new products, services and solutions aimed at helping businesses reach a greater market share. He also added that plans include hiring in Dallas and California as the company grows.
“Essentially, what we’re looking at is other ways to accomplish our mission… to help small businesses be competitive, gain a greater foothold of the market of their industry and to help small businesses succeed,” Layman said.
