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Why Chicago startup GigaStar launched a $1 million fund for YouTube creators


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Gigastar will provide discretionary grants to creators who are earning more than $100,000 in annual YouTube revenue.
Marco_Piunti via Getty Images

A Chicago-based investment platform that wants to fuel human creativity has launched a new fund.

GigaStar, which aims to connect investors and YouTube creators, announced its $1 million YouTube Creators Fund this week to provide discretionary grants to creators who earn more than $100,000 in annual YouTube revenue.

The fund is expected to begin providing capital in the second quarter and adds a new channel for financial support alongside the existing GigaStar Market platform.

"We wanted to support creators in a new way," Sarah McNabb, CMO of GigaStar, told Chicago Inno. "We're excited to offer promising creators a little extra support through the fund."

GigaStar CMO Sarah McNabb
"We wanted to support creators in a new way," said GigaStar CMO Sarah McNabb.
Courtesy of GigaStar

GigaStar Market enables creators to raise capital from thousands of investors. Through the crowdfunding platform, YouTube creators can offer a percentage of their channel's future revenue during public offerings that are open for a minimum of 21 days.

GigaStar has raised more than $1.2 million for creators to date with more than 12,000 investor accounts. GigaStar has also distributed a little over $111,000 to investors who have invested through the platform.

McNabb estimated that grants from the company's new fund would range from $10,000 to $50,000 depending on the channel.

GigaStar now has 24 team members since launching in April 2022.

The announcement follows a completion of a $3 million investment round.


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