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Four companies reach Chicago Inno Madness semifinals


Inno Madness
American Inno

Only four companies are left in this year's Chicago Inno Madness competition.

There were more than 1,000 votes cast in the last round of competition, a high for this year's bracket, so we appreciate your growing interest and engagement.

Nature's Fynd, the No. 1 seed in Region A of this year's bracket, moved on with nearly 60% of the vote in its Round 4 matchup against Mella Pet Care, a Chicago startup that recently made its way to ABC's "Shark Tank."

In the semifinals, Nature's Fynd will take on the No. 16 seed from Region C, TegoTech, a hard-tech startup led by Northwestern University grad Chirag Goel. TegoTech advanced in the closest match of Round 4, edging out Aqua Cultured Foods, the foodtech startup that raised $5.5 million in 2023.

Check out the bracket below to see which other companies made it to the next round. Voting for the semifinals will close on Sunday — so vote now.

For those just joining us now or in need of a reminder, here is an Inno Madness 2024 breakdown:

What is Inno Madness?

Inno Madness is our friendly, bracket-style challenge where readers vote to advance companies based on one question: Which would you invest in?

Whether you believe in one mission or product over the other, or would prefer to back a more established company versus an early-stage startup, how you answer that question is entirely your decision. The bracket is designed to spotlight a slice of the Chicago innovation community.

Here are the companies still in the competition:

Nature's Fynd: A startup that’s created a new method for producing meatless and dairy-free foods.

Pilot Project Brewing: Founded in Chicago in 2019, a launchpad for startup breweries.

TegoTech: A hard-tech startup making safer wall outlets.

Zuri Fertility: A patient-centered digital fertility clinic.


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