Grubhub is partnering with Buyk, a service that promises order delivery within 15 minutes, to bring ultrafast grocery delivery to the Grubhub marketplace through Buyk and Grubhub branded concepts.
Under the partnership, customers will be able order from more than 30 initial participating locations in New York City and Chicago in the coming weeks.
New York-based Buyk will handle the fulfillment and delivery of orders. Products include more than 2,000 grocery and convenience items from local and national vendors, as well as Buyk's own private-label products. The company said it can deliver orders to customers' doorsteps in 15 minutes or less, with no minimum spend and no delivery fee.
"This partnership will make the Grubhub Marketplace a one-stop shop for restaurants, convenience items and grocery supplies, building more diner loyalty and helping drive even more orders to all of our restaurant and merchant partners," said Kyle Goings, director of growth and new verticals at Grubhub, in a statement.
"This strategic partnership goes far beyond grocery delivery, as Buyk and Grubhub will also cooperate in the areas of hyper-localized assortment and product management, food waste optimization, as well as smart routing and safety protocols to build the best experience for our couriers and our customers," added Buyk CEO James Walker.
Buyk said it’s able to deliver orders quickly by stocking its stores with 2,000 to 3,000 SKUs and strategically locating them and installing them with Buyk's proprietary technology to optimize the speed of order picking and delivery.
Grubhub said its partnership with Buyk builds on the company's ongoing efforts to expand convenience delivery, including its recently announced Grubhub Goods locations available for on-demand delivery nationwide.
The companies said they also will work to fight food waste by donating excess produce and perishable items to local nonprofit organizations.
Grubhub, part of Just Eat Takeaway.com (Nasdaq: GRUB), has more than 300,000 restaurant partners in more than 4,000 U.S. cities.
