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How Two Engineers Developed a Consumer Product to Help New England Fisheries


MassOmega
Image: D&H labs, Inc. co-founders William Hannabach (left) and Steve Daly (center) together with Fishermen Captain Nick Muto (right). Photo provided.

We've written multiple times that entrepreneurship is an ageless state of mind. The story you're about to read is another confirmation.

When Steve Daly and William Hannabach retired from the semiconductor industry, they decided to get together and start a brand new business. At that time, the two engineers and longtime coworkers decided to launch a high-quality food product, Daly said, as they were looking to do something different from what they've done in the past.

"We felt that as engineers coming from the technology sector we could bring some value to the fisheries."

But, most importantly, they wanted to do something within and for the local fisheries. "They've lacked outside investments, they've lacked innovation," Daly said. "We felt that as engineers coming from the technology sector we could bring some value to the fisheries."

With that focus in mind, Daly and Hannabach started to look at the local New England fish species and, soon, stumbled upon an exciting discovery: a local fish named "Winter Skate," which has a very high-quality Omega 3 fatty acid profile. Omega 3 acids have been known for decades for their properties to lower cholesterol.

"We took upon ourselves to develop a process to harvest the livers from this fish and, ultimately, purify the oils and launch a consumer product, a dietary supplement," Daly said.

Currently, Daly and Hannabach run a local startup called D&H Labs, named after their last names. Incorporated in 2015 and based in North Andover, Mass., in March 2017 the venture started selling MassOmega, a dietary supplement based on the oils extracted from the liver of wild-caught Winter Skate fish. The product is in 40 stores in the New England area and it's also available on Jet.com, Amazon and the company's website.

"We are proud to maintain MassOMEGA as clean label product that is gluten-free, non-GMO with no artificial colors or flavorings," co-founder Hannabach wrote in a follow-up email.

The company sells the dietary supplement for a recommended retail price of $27.99. The product comes in "tasteless" capsules, Daly said.


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