DoneGood, a local startup that helps consumers discover businesses that align with their values, just launched a new version of its Chrome extension that makes it easier for people to boycott stores, companies and products with ties to Trump.
Once you install the extension, it will give you automatic alerts whenever you visit a website flagging that the company is linked to the 45th president. If you're searching for products on Amazon or Google, it will flag Trump connections within the results.
DoneGood's Chrome extension will also present you with similar products offered by companies that are socially and environmentally responsible with their practices. Oh yeah, and those alternative brands don’t support Trump either.
Co-founder Cullen Schwarz wrote in a blog post:
We hope we can help the boycott Trump movement go beyond simply opposing the president and make a far greater impact. Many are saying, "O.K., I’m boycotting Macy’s—I’ll shop at Kohl’s instead." But redirecting our money from a Trump-related company to a non-Trump business that still sells products made in overseas sweatshops or with methods that poison the environment doesn’t really help create the world those of us boycotting Trump really want to achieve, right? So let’s divert our dollars to brands we can really feel good about supporting. It’s up to all of us to act in accordance with our beliefs. We started DoneGood to help people do that by making it really easy to find companies they can believe in. Helping people who want to avoid Trump products is a natural extension of that mission.
The new Trump-centric feature stems from DoneGood’s users and their preferences. According to the startup, 93 percent of its users said in a survey that they wanted to know if businesses they were buying from were linked to Donald Trump. Now, they'll have a tech-enabled way to pinpoint companies owned by or in support of Trump, in addition to those that carry his families' products or whose executives have endorsed him.
