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If you ask Boston-area sales veteran Pete Gracey about what’s wrong with the job of the salesperson today, he’ll describe it this way: “You hire them because they sound great on the phone, and then you drown them in technology, so they have less time on the phone.”
Gracey, who founded sales lead generator AG Salesworks in 2002, is now looking to automate a lot of that work for sales teams with QuotaFactory, a startup spinout from AG Salesworks that launched at Salesforce's Dreamforce conference in September.
In short, QuotaFactory aims to be the single dashboard that a salesperson logs into to get their leads, their schedule and their attack plan for the day. QuotaFactory does this in part by integrating with other key software; one integration announced so far is market intelligence provider. InsideView. Meanwhile, Salesforce (CRM) is getting integrated this month, and it’ll be followed by Marketo (MKTO) in December and others in 2016, including HubSpot (HUBS) at some point. “Instead of logging into all of the different things, you log into QuotaFactory … and all of the leads are in the system waiting,” Gracey said.
AG Salesworks, which is providing the basis for the approach baked into QuotaFactory, had never raised outside funding and has long been profitable. “We’re a long-term bootstrapper,” Gracey said.
That might change now, however, as QuotaFactory and AG Salesworks separate, he said. QuotaFactory also recently won a spot on Entrepreneur.com’s Entrepreneur360 Performance Index, which has led to some inbound interest from investment firms, Gracey said. “We’ll probably look at raising funding at some point,” he said.
QuotaFactory employs 43 and is based in Marlborough, with plans to move closer to Boston (though stay in the Metrowest area) in the future, Gracey said. The firm is expecting make 30 new hires in the next 12 months, he said.
Photo courtesy of QuotaFactory.
