Boston-based ZYNC, the visual effects cloud rendering technology behind silver screen hits American Hustle and Star Trek Into Darkness, announced Tuesday the startup is joining the Google Cloud Platform team.
Google Product Manager Belwadi Srikanth shared the news in a blog post, stating the acquisition will allow the Internet giant to offer studios "the rendering performance and capacity they need, while helping them manage costs."
Founded in 2011, ZYNC's cloud-based software provides clients with more flexibility when generating 2D and 3D effects, as well as offers storage and data transfer services.
Although financial terms of the deal were not disclosed, ZYNC shared the company's excitement on the site, saying:
Since its inception at visual effects studio ZERO VFX, nearly 5 years ago, ZYNC was designed to not only leverage the benefits and flexibilities inherent in cloud computing but to offer this in a user-friendly package. Pairing this history with the scale and reliability of Google Cloud Platform will help us offer an even better service to our customers - including more scalability, more host packages and better pricing (including per-minute billing). With a friction-free, affordable, and elastic rendering solution, visual designers and artists in the industry can continue to do their best work.
The announcement comes on the heels of Amazon acquiring Twitch Interactive for $970 million. Rumor had it Google was also in talks to buy the startup, which live streams video game footage to more than 45 million viewers per month. With Google's buyout Tuesday, it's clear the rivalry between the two behemoths is only heating up.
