Framingham, Mass. company Applause announced Tuesday a strategic partnership with IBM to create collaborative app quality and performance tools for the enterprise.
As a result of the deal, IBM will look to Applause to give its enterprise customers products with which to test and analyze their apps’ performance at each step in the product life cycle.
"In the past year, we've discovered that IBM and Applause share a worldview about the growing criticality of application quality," said Applause CEO Doron Reuveni in the release. "In the apps economy, users decide which apps, brands and businesses win, and which ones lose. Working with IBM to advance the market's understanding of 360 degree mobile app quality will help companies launch better mobile experience and beat their competition."
With Applause, IBM can add a stronger focus on mobile tools to their portfolio of enterprise offerings around application development. For Applause’s part, the partnership will expose the company to a broader audience, ripe with client potential – IBM’s global enterprise customer base.
It’s another strong sign for the Boston-area company. Earlier this year, the app quality startup reported that it saw four-year revenue growth of over 4,000 percent. In January, Applause raised a $43 million round led by Goldman Sachs and added a number of new products. Founded in 2008 under the name uTest, the company officially changed its name to Applause in early May of this year.
Image via Applause
