Boston YouTube marketing startup Pixability announced Wednesday it has landed an additional $4 million in funding, taking its Series B round to $8.1 million in total.
The startup originally raised $4.1 million in April of 2013. The additional chunk of change comes from Point Judith Capital, with participation from Quad/Graphics and Progress Ventures. David Martirano, co-founder and general partner of Point Judith Capital, will also be joining Pixability’s board.
Pixability’s software platform enables brands and companies to measure their audiences and manage their YouTube channels and campaigns. The company was founded in 2008 by serial entrepreneur and MIT graduate Bettina Hein.
“One billion people come to YouTube every month, so more and more brands ask for our technology to help them reach that audience,” said Hein, Pixability's CEO, in a statement. “Point Judith Capital helps us meet that demand while also providing valuable operational expertise.”
The funding will be used to expand the company’s patent-pending YouTube marketing tech for ad targeting and management, as well as grow sales and partnerships.
Since its inception, Pixability has raised around $9.1 million in total.
Image via Maine Angels
