With HubSpot’s INBOUND and MITX’s FutureM, Boston’s already the home of two big-name, niche marketing conferences, responsible for attracting thousands of people to the Hub each fall. But this year, there’s an up-and-coming startup getting in on the events game. Four-year-old Promoboxx will host its first-ever Aligned Conference this September to bring together players within the digital trade and retail marketing space.
“We figured if HubSpot can do it, so can we. As the big sister marketing company in town, we're not afraid to admit we look up them,” Promoboxx chief executive Ben Carcio told BostInno in an email.
We figured if HubSpot can do it, so can we.
Much like HubSpot’s inbound marketing-focused symposium, Promoboxx’s newly established conference aims to gather brand marketers and sales managers for a conversation on the latest trends, giving them real tactics to help their retailers.
Unlike HubSpot, which is rumored to be eyeing an IPO this summer and has raised $101 million, the Techstars Boston 2011 startup is pre-Series A, with $2.8 million in funding in the bank.
The company is clearly trying to establish itself as a leader in its respective field, and its jam-packed three-day Aligned conference, held from September 24 to 26th, seems like a strong place to start. For its first year, Promoboxx hopes to cap the event, which will be at the Fairmont Battery Wharf, at 200, said Carcio. Attendees will have the opportunity to partake in collaborative sessions, networking opportunities and panels led by Fortune 500 companies. According to the CEO, speakers will be mainly from the company’s customer advisory board of Electrolux, Timberland, Pepsi, and Trek Bicycles, Kia, Reebok.
And if that wasn’t enough, the event will cap off with a Yacht Club Harbor Cruise.
Image via Promoboxx
