Boston's Evergage, which allows companies to track customers and respond in real-time, banked $4 million in Series A on Wednesday.
The round was led by G20 Ventures, whose co-founder Bob Hower will join the startup’s board of directors, with participation from including Point Judith Capital, Advanced Technology Ventures, Jit Saxena, Stephan Schambach, Andy Ory and Jim Baum.
Evergage’s tech can track, analyze and report revenue impact of brand campaigns, and “attribute the campaigns to overall revenue and to the revenue of that particular product,” according to the release. The garnered data can then be put towards further personalizing the experience based on individual visitors' and aggregate users’ behavior.
“Our platform helps digital businesses reduce the time, cost and complexity of gaining an understanding of website visitors and responding to them right in the context of their interaction,” said Karl Wirth, CEO and Cofounder of Evergage, in a statement. “We empower marketers to use Big Data to respond in real-time. This is the catalyst for our record-breaking growth.”
In the past year, the company saw 200 percent consecutive quarter-over-quarter revenue growth and delivered real-time web personalization to more than 120 million website visitors. Evergage also added 110 new clients in the last twelve months, among them local home decor retailer Wayfair, Internet performance company Dyn and Drupal firm Acquia.
