Providence’s Swipely, which provides an analytics offering to help small businesses better target marketing efforts, is now doing over $2 billion in annual sales on its platform – up 100 percent in six months.
Swipely works with businesses in over 40 states to provide insights on more than 10 million consumers. Regionally, the company calls restaurants like Barbara Lynch Gruppo – the brains behind Boston eateries B&G Oysters, Drink and The Butcher Shop – along with Rosa Mexicano, Fig & Olive and Sarabeth’s, customers. That means that whenever you have a delightful experience chowing down on a burger at Drink, you have Swipely, in part, to thank.
The startup announced the jaw-dropping growth numbers on Thursday, also teasing its fresh summer update.
Specifically targeted multi-unit restaurants, Swipely’s seasonal roll out includes a slew of new features to improve marketing, operations and financial decision-making.
Users can now share and summarize customer profiles across different locations. The company has also added a national dashboard that allows management to track overall and locational operating performance like sales trends, and control which Swipely users at their organization see what stats. Soon, restaurants will be able to make sense of all the Yelp- and TripAdvisor-esque reviews in one spot, too: Swipely now aggregates feedback from all leading review sites and across retail locations on its updated platform.
“With the Summer ‘14 release, we are excited to work with an exceptional group of larger hospitality and retail brands to help them make smarter, data-driven decisions to grow their business,” said Angus Davis, Swipely’s founder and CEO, in a release. “We empower restaurants and local retailers with tools and technology previously available only to larger online companies.”
To support its stellar growth, Swipely’s also conducting a big hiring push. The 100-person startup is actively looking to fill nine spots at the moment.
The company raised a Series B of $12 million this time last year led by Shasta Ventures and existing investors Index Ventures, Greylock Ventures, First Round Capital and Boston-based NextView.
Images via Swipely
