Cambridge company Ditto Labs, which uses social media to reveal when, how and where consumers use certain brands, just raised $2.2 million in fresh funding on Wednesday.
The seed funding comes from a number of local investors, including Anthony Tjan of Cue Ball Group, Ken Barnett of The Mars Agency, David Baum of Stage 1 Ventures and Mike Sheehan, former chief executive of Hill Holliday and current CEO of the Boston Globe, according to BetaBoston.
Founded in 2012 by MIT-trained engineers, the company offers a logo detection engine that identifies consumer brand logos published over Tumblr, Twitter and Instagram. Brands gets access to Ditto Labs’ real-time dashboard that provides photo analytics, which can then be used to boost brand engagement, discover influencers and determine customer preferences.
Notable brands like Kraft, North Face, Gatorade, P&G and General Mills are among the company's clients.
Previously, the company, which is housed in the Cambridge Innovation Center, raised $1.4 million.
Image via Ditto Labs
